Marketing Cross-Channel Template
Would you like to have better understanding of your marketing campaign efforts?
Cheat Sheets
Marketing KPIs handbook for data-driven marketers
Highlights
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17 Marketing KPIs explained
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Customer Journey & Marketing Funnel explained
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Common variations of KPIs and KPI formulas
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Tips on how to become more data-driven
Frequently asked questions
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What is a Key Performance Indicator (KPI)?
A key performance indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives.
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How to define a KPI?
KPIs, or key performance indicators, should relate to a specific business outcome with a performance measure.
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How to measure a KPI?
One way to measure the performance of your KPIs is using the SMART framework.