In our earlier post, we talked about the generic benefits of AI in marketing. Today we would like to go one step further and define key AI marketing tools which are the “must-have” for a successful marketing strategy.
AI marketing tools can be divided into the following categories:
- Personalisation
- Email
- Chatbots
- Predictive Analytics
- Customer Segmentation
- Content Creation
- Campaign Automation
Personalisation
Personalization is one of the most important categories, especially for online marketing. AI marketing tools can easily help you to personalize your content. Such AI technologies are generating websites, emails, social media posts, and videos, personalized and unique for each user.
Nowadays the effectiveness of marketing strategy highly depends on the level of personalization. The more personalized the campaign is the more clients it can attract.
Such AI marketing tools can help marketers to target their audiences more specifically with personalized content. Moreover, it can easily define at which stage of the conversion funnel their customers are in.
Here’s a list of a few marketing tools, some of which are already implementing Artificial Intelligence right now. Others are on the way of doing so, or surely starting very soon.
Optimizely is a typical A/B testing tool, which helps you to personalize your website across all the customer touchpoints.
Dynamicyield is an AI marketing tool that helps to enhance personalization on all channels and with that increase the revenue by using predictive analytics and targeting with AI.
Personyze is a SaaS platform that offers personalization solutions for digital marketers, with a focus on AI-driven recommendation engines.
Qubit helps digital marketers understand their data better and personalize their content for better conversion.
Liftigniter helps to personalize website content, which enhances the overall user experience on a website — very good for email personalization.
Onespot is a personalization platform that helps companies provide relevant content and increase conversions, with a focus on web content.
With artificial intelligence, the generation of email content, as well as time and frequency of email campaigns can be optimized, based on each customer’s behaviour.
The following marketing tools already use AI or seem to be implementing AI soon into their platform:
Sendx is an email marketing automation platform that can improve your email marketing conversions and open rates, based on various parameters and behaviours of your customers.
Drip is an Ecommerce marketing automation and personalization software for email, that enhances the customer experience and integrates itself into many other tools.
Mailchimp is a famous email AI marketing tool, which invests in artificial intelligence on various elements like optimized sending or A/B testing.
Converkit is an email automation service tool, provided especially for bloggers and any other business that is building their audience.
emarsys – another AI marketing tool, that helps you to create and manage Omni-channel personalization using machine learning technologies, with a focus on email marketing.
Chatbots
Nowadays chatbots are no longer a sophisticated innovation in online marketing. Most of the existing chatbots are already integrated to many websites and provide customer support as well as chat services to users. The simple ones are operating based on classic rules/scripts (“if this happens, then this”), but the more advanced chatbots implement machine learning algorithms as well. Correspondingly, with the help of artificial intelligence bots can adjust to different customer’s behaviour. Before building a chatbot you have to create a plan, which includes identification of end goals and a content strategy.
Here are some examples of marketing tools which either have already implemented machine learning or are likely working on it:
Botsify is a chatbot provider which you can integrate without any coding skills. Botsify is an intelligent bot with machine learning capabilities.
With Flowxo you can create a chatbot without coding skills. You can integrate this bot into different websites, apps, and social media platforms.
Imperson creates chatbots by supporting all conversation interface modalities.
Manychat creates Facebook Messenger chatbots for support, marketing, and sales.
Itsalive is a chatbot builder for Facebook Messenger with a focus of good UX and interface design.
Predictive Analytics
Nowadays regular monitoring and analysis of campaigns are required in online marketing. That is why marketers can highly benefit from AI abilities and get a lot of insights from their data. With such AI marketing tools you can easily get statistics and reports from various channels in one place.
This kind of marketing tools are applying AI methods such as predictive analytics.
Mintigo provides intelligent engagement solutions such as predictive lead scoring, new pipeline generation, and sales enablement.
Nexoya is a marketing intelligence platform that enables campaign prediction for better marketing performances as well as anomaly detection for surprising or unusual events.
Customer segmentation
Historical and behavioural data for each customer can provide a possibility to segment customers better and use this segmentation to create personalized offers, better customer experience and individually tailored promotions.
Some of the following marketing tools already leverage AI in their businesses, or plan to apply it soon:
Amplitude is a product analytics tool that helps you to understand better what users on your website are clicking in order to improve your product or service.
Appier is a marketing automation platform that helps you to engage with your audience in a more efficient way based on user behaviour.
Affinio offers AI-driven segmentation that helps to better understand who the customers are and what they want.
Optimove leverages AI in order to create more effective relationships with customers.
Content Creation
Content is king in online marketing and is a crucial part of every digital marketing strategy. Content creation takes up an immense amount of marketers’ time. Marketers can benefit from a natural language generation (NLG) tool that creates text based on existing or new data.
Here are some tools which are already using AI or likely plan to use AI soon:
Articoolo is a content creator, that works alike to human brain when it comes to article writing process.
Curata is a content curation tool that discovers quality content with a self learning engine.
Wordsmith is a natural language generator that transforms data into meaningful content.
Articleforge is a platform that creates articles based on deep understanding algorithms.
Campaign Automation
Marketing campaign automation tools are available on a large scale in the market. These AI marketing tools provide marketers with automation for their campaign management on all channels.
Here are some tools which are using AI or plan to apply it:
Socialpilot allows you to manage all your social accounts in one single platform and offers you automated scheduling for your posts.
Agilecrm is a CRM platform where you can automate your marketing activities in one single place.
Activecampaign is an email campaign automation tool that offers features such as segmentation, CRM, and tracking.
Smartly is an advertising automation tool that helps advertisers manage their work in an easy, automated way.
AI tools for social media marketing
Let us now have a look at AI-driven tools for social media marketing. Might be that you find one that could help you to improve your performance on social media.
1. Socialbakers
This is a great tool that will help you in various aspects when it comes to social media marketing. With socialbakers you will be able to create better content for your target audience, get more insights about your buyer personas, schedule posts for publishing and track the performance of your marketing efforts in one platform.
2. Persado
This is an AI tool that uses machine learning and artificial intelligence to create the most suitable content for your target audience. With this tool you can create perfect messaging across various marketing channels and share content that your target audience is willing to see.
3. Hubspot
Another great AI tool for social media that probably most of the digital marketers have heard of or used. Hubspot enables you to easily publish your social media content on various social media channels from one place. Moreover, you can keep a track on your social media presence, comments, company mentions etc.
4. Phrasee
A great London-based company that offers copywriting services based on deep learning and AI. This is a great tool for marketers that need to get many variations and suggestions for their titles and contents and understand what type of content is appealing to customers without spending too much time on guesswork.
Online marketing is a fast-changing industry. And soon it will be hard to imagine it without AI technologies.
Today we reviewed some of the most powerful AI marketing tools which are available for everyone.
We hope that this information was helpful for you and now you are aware of all the opportunities that artificial intelligence can provide.
Don’t hesitate to implement AI technology in your marketing strategy!
