Feeling thirsty for fresh ideas? Or are you just stuck and need some inspiration for your next marketing campaign?
We are here to help you!
In this article, we curated a list of top 10 amazing TED Talks on performance marketing that can help you nurture your creativity, drive new ideas, and boost your marketing performance!
So, grab your coffee and get your dose of inspiration and creativity now!
1. Life lessons from an ad man – Rory Sutherland
Duration: 16 minutes
Main focus: Perceived value and change in perspective
Link: Life lessons from an ad man – Rory Sutherland
An incredibly inspiring and never aging Ted talk by Rory Sutherland, advertising guru, will show you how to “wrap” your ideas to increase the customer’s perceived value.
In his talk, Rory Sutherland explains the importance of intangible value and the vital role of changing perception.
Inspiring examples and sharp advice will help you to have a fresh look at your marketing tactics and boost your performance marketing.
2. Bridging the Gap: Personalized Marketing – Nicole Martin
Duration: 14 minutes
Main focus: E-privacy and personalization
Link: Bridging the Gap: Personalized Marketing – Nicole Martin
As we know, these days, the topic of data privacy is getting more and more attention in society. But what does it mean to performance marketing?
Nicole Martin addresses the gap between e-privacy and personalized marketing and provides actionable advice for both parties, customers and digital marketers.
As a result, the speech provides excellent food for thought on how to keep users happy by personalizing campaigns without invading consumers’ privacy.
3. How your brain responds to stories – Karen Eber
Duration: 14 minutes
Main focus: Power of storytelling
Link: How your brain responds to stories – Karen Eber
What makes storytelling so effective?
In her speech, Karen Eber explains how human brains respond to stories and how storytelling can help brands gain more trust, attract attention, and drive more conversions.
Overall, this speech is an excellent chance to learn more about the opportunities of storytelling and ways of implementing it to improve performance marketing!
4. Why gender-based marketing is bad for business – Gaby Barrios
Duration: 11 minutes
Main focus: Targeting mistakes
Link: Why gender-based marketing is bad for business – Gaby Barrios
Why do you need to be cautious with gender-based targeting?
Another marketing expert, Gaby Barrios, addresses the issue of outdated gender-based targeting and its consequences for the business. In addition to that, Gaby Barrios suggests better ways of improving your targeting and overall marketing performance.
5. What brands can learn from online dating – Sarah Willersdorf
Duration: 11 minutes
Main focus: Branding
Link: What brands can learn from online dating – Sarah Willersdorf
What can companies learn from online dating platforms like Tinder? And how to make a perfect match with your potential customers?
Another inspiring talk by Sarah Willersdorf provides excellent food for thought on how to better address your audience.
In addition to providing catchy and memorable examples, Sarah Willersdorf shares three key lessons that companies need to learn from online dating to improve their performance marketing.
6. The complex relationship between data and design in UX – Rochelle King
Duration: 11 minutes
Main focus: User experience
Link: The complex relationship between data and design in UX – Rochelle King
How to make sure your users are happy with your website or product interface? What factors play a decisive role when it comes to design and user experience?
In her speech, Rochelle King, the senior designer at Spotify, shares her ideas on how to provide your users with the best experience with your product. Although this speech is mainly focused on design aspects, it will be also valuable for digital marketers.
7. Choice, happiness, and spaghetti sauce – Malcolm Gladwell
Duration: 17 minutes
Main focus: User behavior, segmentation
Link: Choice, happiness, and spaghetti sauce – Malcolm Gladwell
How to make the best spaghetti sauce, and what makes consumers happy?
Another inspiring and never aging Ted talk by Malcolm Gladwell sheds light on the nature of choice and consumer happiness.
8. 404, the story of a page not found – Renny Gleeson
Duration: 4 minutes
Main focus: Opportunities in Marketing, Customer Relationship
Link: 404, the story of a page not found – Renny Gleeson
This 4-minute-speech shows us how even supposedly the worst user experience can be a hidden opportunity for a company’s growth.
9. Why you should treat the tech you use at work like a colleague – Nadjia Yousif
Duration: 11 minutes
Main focus: Adoption of new technology
Link: Why you should treat the tech you use at work like a colleague – Nadjia Yousif
In today’s era of technological disruption, a company’s success, in many ways, depends on the ability to apply modern technologies and innovations. As a result, companies start to invest in comprehensive tech tools heavily. And everything would be great, except that, unfortunately, in most cases, not many employees are actually excited to use these technologies.
In her speech, Nadjia Yousi explains how to adopt new technologies in the company. And, most importantly, how to motivate employees to benefit from these technologies.
10. Why the secret to success is setting the right goals? – John Doerr
Duration: 11 minutes
Main focus: Performance and goal-setting
Link: Why the secret to success is setting the right goals? – John Doerr
Last but not least, an excellent speech about a goal-setting system that can help you reach new heights.
How to set the right goals? And how can this affect your business performance? These and many other questions regarding goal-setting are answered by John Doerr, a successful venture capitalist in his speech.
You will learn more about the “Objectives and Key Results (OKR)” framework that helped Google achieve its ambitious goals many years ago.
That was it!
We hope this dose of inspiration will help you get fresh ideas and bring your performance marketing to the next level!
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