AI & Marketing
AI in Marketing – Why it is essential now and in the future
Marketers can no longer avoid leveraging AI technologies for their daily tasks and processes since success depends highly on competitive advantage, time and efficiency.
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Performance Marketing
Causal Impact Analysis as a Validation Method
What is Causal Impact Analysis and how does it work? Learn the basics, its importance, and applications in our latest article!
Read morePerformance Marketing
Social media vs Google Ads: Which is better for your strategy?
As you might have realized already, it is getting harder and harder to gain organic reach through social media. And the future doesn’t look better when it comes to this. But there is still hope! First of all, be sure to understand which social media channels...
Strategy
ROI analysis: 4 ways of carrying out Marketing ROI optimization
Luckily, modern technology and analytics makes it much easier to conduct a detailed and qualitative ROI analysis. Such technologies help to analyse the performance of each marketing activity.
Strategy
Marketing ROI Optimization
Marketing return on investment (ROI) is a performance measure which shows the degree to which the marketing efforts contribute to the overall revenue growth.
Tips and Tricks
10 useful social media marketing tools in 2022
Social media marketing (SMM) plays a significant role in every business, no matter which industry it operates in. Besides increasing the awareness SMM helps to improve and maintain the trust and loyalty of your existing customers.
Performance Marketing
How to benefit from AI in Performance marketing?
How to leverage the power of AI and boost your business’s performance? In this article, we will talk about the key benefits of AI technologies in Performance marketing.
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