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Performance Marketing

Causal Impact Analysis as a Validation Method

What is Causal Impact Analysis and how does it work? Learn the basics, its importance, and applications in our latest article!

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Predictive Analytics

5 Benefits of KPIs Tracking with Anomaly Detection

Anomaly detection helps you to enhance and simplify the process of KPIs performance tracking at the same time. In other words, AI helps you to save plenty of time and nerves. It makes the monitoring process much faster and therefore more efficient.

Predictive Analytics

Marketing KPI tracking with Anomaly Detection

Nowadays, the process of marketing KPIs tracking can be automated with the help of artificial intelligence. AI technologies can make it way faster and more effective.

Predictive Analytics

How can you benefit from correlation analysis in marketing?

Correlation analysis can reveal significant/meaningful relationships between different metrics or groups of metrics. Information about such relationships can provide new insights, and reveal interdependencies.

Predictive Analytics

8 benefits of Predictive Analytics in Marketing (infographic)

Marketing analytics have changed as well over the years, especially by introducing predictive analytics into the digital marketing world. With predictive analytics, marketers can see trends and get estimations of how their marketing campaigns will most likely perform.

Strategy

What an Integrated Marketing Strategy is, and how AI can help

The success of an Integrated Marketing Strategy lies in the art of developing a consistent message across multiple marketing channels. The communication with the target audience across various channels creates a holistic relationship with potential customers.

Predictive Analytics

The process of building an AI model

In this article, we will give you some insights into how an AI Model is actually built, and what is needed for that. We’ll talk about the 2nd step of the e2e process of building an Artificial Intelligence Model - the Model Creation.

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