Performance Marketing
What is Causal Impact Analysis and how does it work? Learn the basics, its importance, and applications in our latest article!
Read morePerformance Marketing
Tips and Tricks to running a successful A/B test Conducting field experiments is not as easy as it might sound. Based on the experience of an extensive study that has been conducted over 8 months with the University of Zurich, the most important insights are summarized below. This study was part of a larger research […]
Performance Marketing
We prepared a list of top 10 TED Talks that can help you nurture your creativity, drive new ideas, and improve your performance marketing!
Performance Marketing
We asked 487 people how satisfied they are with their current software and discovered their key expectations and must-have features.
KPIs
Starting May 2021, Google Search will include Core Web Vitals as one of their official ranking signals into your search results. In this article, we will discuss the latest Google update, explore the Core Web Vitals and provide suggestions on how to make sure you are ready for the upcoming change.
KPIs
Check out this compilation of the 7 top Marketing KPI benchmarks that can help you estimate the average KPIs for your industry!
Performance Marketing
List of top 10 Web analytics tools that can help you improve your web performance. We will look at both incumbent market leaders and the most promising privacy-focused Web analytics tools.
✔ Dozens of templates for data-driven marketeers
✔ Expert tips on how to improve your marketing
✔ Checklists and how-to guides for campaign optimization
✔ Best tools for AI in marketing
✔ Recorded webinars