Performance Marketing
Campaign optimization: How to do it manually?
What is campaign optimization and how can you do it manually? This article will shed light on how the process of campaign optimization works.
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Performance Marketing
Causal Impact Analysis as a Validation Method
What is Causal Impact Analysis and how does it work? Learn the basics, its importance, and applications in our latest article!
Read moreAI & Marketing
Top 5 Marketing Analytics Trends in 2021
Nexoya gathered in this article the most crucial marketing analytics trends coming in 2021. Find out about the trends that could challenge or benefit your company!
Tips and Tricks
Integrate SAP Marketing Cloud in Marketing Analytics Platform
SAP customers can optimize digital multi-channel marketing campaigns with the help of artificial intelligence thanks to the integration of nexoya. Find out more in the free webinar on November 19, 2020. Performance Prediction of Digital Marketing Measures Zurich and Berlin, October 27, 2020 – The SaaS start-up nexoya Ltd. is now a certified SAP partner. […]
KPIs
Five golden rules for increasing your Customer Lifetime Value
How to ensure constant expansion of your Customer Lifetime Value? Find out what are the five main tactics for increasing your CLV!
KPIs
10 Must-track SEO KPIs in 2023
How to prove the effectiveness of your SEO efforts? Here are the main 10 KPIs that will help you to analyze your SEO performance.
Tips and Tricks
What you need to know about ethics in AI
Even though AI is completely new and incomparable to anything in the history of mankind, there must be certain ground rules and norms regarding its application: where limits must be set, what is allowed and what is not.
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