KPIs
Online Advertising Trends in 2023
How to stay up to date and continue rocking this and next year? Check out these megatrends in online advertising for 2020/21!
Performance Marketing
What is Causal Impact Analysis and how does it work? Learn the basics, its importance, and applications in our latest article!
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How to stay up to date and continue rocking this and next year? Check out these megatrends in online advertising for 2020/21!
KPIs
What are the seven must-track marketing KPIs on Google Ads? Learn about the main opportunities of advertising with Google Ads!
KPIs
Every digital marketer tracks CTR (Click-Through-Rate) and focuses on improving this metric. In this article, we will give you a short introduction to CTR and share with you a few tips on how to improve it in different channels.
KPIs
What is Customer Journey and why is it so important for digital marketers? Find out what marketing KPIs are crucial to track at each stage!
Tips and Tricks
Ever wondered how you can become more data-driven? Then download our free Analytics Template and make the first step towards your goal!
KPIs
In this article, we will have a look at one of the most well-known goal-setting concepts that is applied today – Objectives and Key Results (OKR). As you may know, nowadays many big corporations such as Google, Amazon, Netflix, Adobe, Deloitte, Facebook, Linkedin, Microsoft are successfully applying OKR in their business strategies. The OKR concept […]
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