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KPIs

10 Must-track SEO KPIs in 2023

How to prove the effectiveness of your SEO efforts? Here are the main 10 KPIs that will help you to analyze your SEO performance.

KPIs

Online Advertising Trends in 2023

How to stay up to date and continue rocking this and next year? Check out these megatrends in online advertising for 2020/21!

KPIs

Online advertising: Seven Must-track KPIs for Google ads

What are the seven must-track marketing KPIs on Google Ads? Learn about the main opportunities of advertising with Google Ads!

KPIs

All you need to know about CTR optimization

Every digital marketer tracks CTR (Click-Through-Rate) and focuses on improving this metric. In this article, we will give you a short introduction to CTR and share with you a few tips on how to improve it in different channels.

KPIs

What KPIs are important to track at each stage of Customer Journey?

What is Customer Journey and why is it so important for digital marketers? Find out what marketing KPIs are crucial to track at each stage!

KPIs

OKRs and KPIs: why do you need to track both? (Free Template)

In this article, we will have a look at one of the most well-known goal-setting concepts that is applied today – Objectives and Key Results (OKR). As you may know, nowadays many big corporations such as Google, Amazon, Netflix, Adobe, Deloitte, Facebook, Linkedin, Microsoft are successfully applying OKR in their business strategies. The OKR concept […]

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