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7 Steps to Make Your Marketing Mix Model Actionable for Performance Marketing

Did you know that half of all Marketing Mix Models (MMMs) fail to be implemented in real-world execution, essentially becoming expensive shelf-warmers rather than practical tools? The key to creating truly actionable MMMs lies in proper tactical segmentation—moving beyond broad channel-level analysis to examine specific tactics like brand search versus generic search, while setting clear boundaries and ensuring clean, structured data from the start.

Performance Marketing

Performance Marketing – 2024 Trends

Uncover 2024's key performance marketing trends with Nexoya. Explore AI-driven innovations that are reshaping the industry.

Performance Marketing

Mastering Marketing Mix Modeling: Your Key to Unleashing Greater Sales Impact

Discover marketing mix modeling in our new blog: decode past trends, shape the future, and maximize ROI in a dynamic market.

Performance Marketing

Understanding Smart Bidding and its Most Common Strategies – TROAS and TCPA

Let's deep dive into the topic and look into Smart Bidding and its two most common strategies - Target ROAS (TROAS) and Target CPA (TCPA).

Performance Marketing

Behind the scenes: How did Nexoya win the Foodtech award

We are thrilled to win this year's competition and conquer the Marketing Technology Foodtech Award. Find out what happened behind the scene!

Performance Marketing

The Top 5 Digital Advertising Trends for 2023

2023 is just around the corner, and we can't wait to see what new digital advertising trends will emerge! Read more.

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