Achieving More with Less: Flaschenpost Hits +22% ROAS and decreases CRR successfully by 18.5%

Short overview of Flaschenpost

Flaschenpost stands as the largest online wine retailer in Switzerland, showcasing an inspiring story of growth and success. Founded in 2007 by wine enthusiasts Renzo Schweri and Dominic Blaesi, what began as a passion project in a shared student apartment has transformed into a market leader in online wine retail. 

From the start, Flaschenpost set out with a clear mission: to provide customers with an exceptional wine shopping experience. They launched with an impressive selection of 2,000 wines. Over the years, the company has experienced remarkable growth, and today, their catalogue features over 30,000 wines, firmly establishing itself as the leading destination for online wine shopping in Switzerland.

The Challenge: Striving for Greater Efficiency Without Compromising Performance

Flaschenpost’s marketing team has a clear focus on driving revenue and consistently hitting their targets. As part of their ongoing efforts to refine performance, they aimed to optimize their complex ad campaigns for greater efficiency, enabling them to maintain and respect a strict cost-revenue ratio.

With a multi-channel setup spanning Google Shopping, Microsoft Ads, Meta, and Criteo, the team managed over 35 campaigns across four languages. Each campaign included hundreds of products, making dynamic optimization increasingly difficult and resource-intensive.

The team’s primary objective was to sustain revenue growth while effectively managing costs. To accomplish this, they were searching for an AI-driven solution capable of enhancing campaign performance to reach their ambitious cost-revenue ratio target.

Smooth Onboarding and a Head Start in Optimization

Flaschenpost started their collaboration with Nexoya in February 2024, beginning with an onboarding to align goals, expectations, and channel integrations. A Customer Success Manager ensured a tailored setup, introducing a target-based portfolio to optimize cross-channel campaigns with clear metrics like cost-revenue ratio (CRR) or return-on-ad-spend (ROAS). This approach helped Flaschenpost focus on their key goal: maintaining a strict CRR target.

With Nexoya’s support, they were ready to optimize campaigns across all channels within weeks, paving the way for improved performance and efficiency.

Driving Efficiency and Performance to New Heights

As a result, Flaschenpost achieved remarkable results, surpassing their expectations in efficiency and performance.

With Nexoya’s dynamic campaign optimization, the team not only achieved their target CRR but surpassed it, improving the initial CRR by 18.5%! 

This reduction in CRR directly translated into improved ROAS, increasing the existing ROAS by over 22% with Nexoya’s continued optimizations.

This uplift not only drove higher revenue but also maximized the return on every advertising dollar spent, enabling Flaschenpost to reinvest in strategic growth opportunities.

“Nexoya’s optimization capabilities have truly exceeded our expectations. We’ve achieved results we never thought possible: a significant decrease in CRR and an impressive 22% increase in ROAS. This has elevated our performance, delivering more revenue and profit with less ad spend.”

Dominic Blaesi, CEO of Flaschenpost.

Prediction Accuracy: Empowering Decisions with Exceptional Precision

A key highlight of Flaschenpost’s experience with Nexoya was the ability to verify the accuracy of the platform’s performance predictions. The team was impressed by the exceptionally high prediction accuracy scores – the model predicted 99% of their revenue correctly in a highly volatile market such as wine in e-commerce. 

This transparency allowed Flaschenpost to trust the algorithm and clearly see its impact on their performance. Over time, as the algorithm learned and processed more data, its predictions became even more precise, driving better results and more efficient decision-making.

“The transparency and accuracy of Nexoya’s predictions were remarkable. Seeing the algorithm improve as it learned from our data reassured us that we were on the right track to achieving better results.”

Jason Berglas, Growth Hacker at Flaschenpost.

On top of that, Jason Berglas had particularly appreciated Nexoya’s all-in-one platform, which consolidated their campaign management across multiple channels. This eliminated the need to switch between platforms or analyze separate reports, significantly streamlining their workflow.

“It’s incredible how easy it is now for us to optimize cross-channel campaigns! We’re twice as fast and far more efficient than before using Nexoya. It’s hard to imagine going back to Excel reports,”

Jason Berglas, Growth Hacker at Flaschenpost.

Key Benefits of Nexoya for Flaschenpost

1. Efficiency and Performance: Achieving Outstanding Results

Flaschenpost reduced their CRR by 18.5%, surpassing their target, leading to an increase in their ROAS of over 22%.

2. Prediction Accuracy:

Nexoya provided 99% accurate revenue predictions, giving Flaschenpost reliable insights to make better decisions.

3. Great Collaboration:

A true partnership, with Nexoya’s team providing support, a tailored setup, and expert advice to meet Flaschenpost’s needs.

4. All-in-one Platform:

Flaschenpost valued Nexoya’s unified platform, which simplified campaign management across channels, saving time and improving efficiency.

Future Outlook

As Flaschenpost looks to the future, their goals are evolving with a stronger focus on profit optimization. They are eager to collaborate with Nexoya on this new objective by integrating profit data and optimizing their campaigns to maximize profitability.

“The collaboration with Nexoya feels like a partnership. Their openness to feedback and constant drive for innovation keeps us excited about what’s next,”

Jason Berglas, Growth Hacker at Flaschenpost.

With Nexoya, Flaschenpost is well-equipped to maintain their leadership in Switzerland’s wine retail market while driving efficiency and profitability.