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Performance Marketing

7 Steps to Make Your Marketing Mix Model Actionable for Performance Marketing

Did you know that half of all Marketing Mix Models (MMMs) fail to be implemented in real-world execution, essentially becoming expensive shelf-warmers rather than practical tools? The key to creating truly actionable MMMs lies in proper tactical segmentation—moving beyond broad channel-level analysis to examine specific tactics like brand search versus generic search, while setting clear boundaries and ensuring clean, structured data from the start.

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KI & Marketing

Digital Marketing Trends: From Infection Prevention to Data Protection with AI-based Marketing Automation

Online applications and digital channels have seen a huge uptake since the pandemic began. This shift in consumer behavior creates more opportunities for automated experience elements.

Performance Marketing

Top 10 Online Advertising Hacks

In unserem neuesten Artikel wollen wir Ihnen kurz und knapp 10 der besten und effektivsten Advertising Hacks präsentieren und erklären wollen.

Performance Marketing

Top 10 Online Advertising Hacks

ur latest article, we would like to briefly present and explain ten of the best and most effective advertising hacks. Thanks to these hacks, you should be able to optimize your advertising campaigns according to various aspects.

Tipps & Tricks

7 Marketing-Automatisierungen in der Online Marketing

Ziel und Zweck der Marketing Automation ist es, die Zielgruppen, Nutzer und Kunden vollautomatisiert auf sämtlichen Kanälen zu erreichen. Zur Verfügung stehen hierbei grundsätzlich sämtliche Kanäle wie E-Mail, Internet, Chat, Social Media usw.

Performance Marketing

7 Marketing Automations in Online-Advertising

The goal and purpose of marketing automation is to reach target groups, users and customers fully automatically on all marketing channels.

Performance Marketing

20 Tools, die jeder Performance-Marketer kennen sollte

Wir haben uns die Arbeit gemacht und die besten Marketing-Tools für jeden Performance-Marketer zusammengestellt, der seine Effizienz und Effektivität bei der täglichen Arbeit steigern möchte. 

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