Every Digital Marketer needs to be constantly up to date for the newest digital marketing tactics, methods and news. Social Media channels allow digital marketers to follow and read the latest news and tips in digital marketing just in their news feed either on LinkedIn, Facebook or Twitter. In this post, we have listed marketing influencers you have to follow, categorized by multiple marketing fields such as SEO, SEM, content marketing, social media marketing. Like that you’ll get an overview of the best influencers and you will be able to derive your own marketing influencer platform. This is the marketing influencer hub, you need!
We decided to share the top and upcoming marketing influencers with you, who produce valuable marketing influencer articles and share their unique marketing influencer strategy with their audience. This is ideal for all of you, who want to stay up to date in every single discipline and learn more in order to master the constantly evolving digital marketing field.
Let’s start with the first field – Content Marketing.
Content Marketing influencers
Ann Handley
Expertise Areas: Content Marketing
Description: Ann Handley is a Wall-Street Journal best-selling author and has plenty of expertise in content and digital marketing. In her lectures, she tries to provide valuable insights, so marketers can create ads which their target audience loves.
Favourite Article: Our favourite article is about how to paint a picture in the readers’ minds. Ann Handley describes a very easy method to do so. Check it out right here.
Subscribe to her newsletter to get new writing tips, useful marketing ideas and some fresh thoughts.
Twitter Followers: 452’600
Facebook Followers: 7’837
LinkedIn Followers: 414’610
Joe Pulizzi
Expertise Areas: Content Marketing
Description: Joe Pulizzi is a renowned author of best-selling books on Amazon, which were named must-reads by Fortune Magazine. He has founded various companies in the content marketing industry and has generated millions of downloads in over 150 countries.
Favourite Article: If you have ever wondered about what it takes to be a successful content marketer, you have to read Joe Pulizzi’s article. Check it out right here.
Twitter Followers: 153’400
Facebook Followers: 4’217
LinkedIn Followers: 247’912
Lilach Bullock
Expertise Areas: Content Marketing, Digital Marketing
Description: Lilach Bullock was named one of the Top 20 Social Media Influencers by Forbes and sold many best-selling books about digital marketing, influencer marketing and content marketing.
Favourite Article: Lilach Bullock’s extensive marketing influencer article on how to make money through blogging gives detailed advice on how to optimize your blogs. It’s a must-read for every blogger. Check it out right here.
Twitter Followers: 101’100
Facebook Followers: 1’698
LinkedIn Followers: 18’994
SEO influencers
Rand Fishkin
Expertise Areas: SEO
Description: Rand Fishkin is one of the most popular influencers when it comes to SEO. He shared his opinions on forums and participated in discussions about SEO. He participated on The Moz Blog, where he helped out others with their SEO questions.
Favourite Article: You don’t know how to make your website look as appealing as possible in Google search results? Well, we would say – Rand Fishkin to the rescue! Check out his article and your problems will be solved. In case you ever wondered where to start tackling your SEO problems, try to find the right KPI’s first.
Twitter Followers: 435’400
Facebook Followers: 33’674
LinkedIn Followers: 101’792
Danny Sullivan
Expertise Areas: SEO
Description: Danny Sullivan covered all aspects of SEO from 1996 till 2017. Even though he retired now. His marketing influencer articles remain very informative and well written. He was also a cofounder of Third Door Media, which writes Search Engine Land, Marketing Land, MarTech Today and organizes the SMX: Search Marketing Expo and MarTech events.
Favourite Article: It is essential to know how Google measures the authority of web pages. Find out how Google does it in Danny Sullivan’s article.
Twitter Followers: 533’400
Facebook Followers: 101’522
LinkedIn Followers: –
Barry Schwartz
Expertise Areas: SEO, SEM
Description: Barry Schwartz is a writer who publishes about SEO and SEM. Schwartz is the founder and the editor of Search Engine Roundtable, which is an online news site that covers the whole spectrum of SEM and SEO.
Favourite Article: SEO covers different areas of your business. Barry Schwartz describes in his article how you can grow your SEO team.
Twitter Followers: 134’000
Facebook Followers: 2’254
LinkedIn Followers: 15’150
Julie Joyce
Expertise Areas: SEO
Description: Julie Joyce founded the link building company Link Fish Media and she is one of the founding members of the SEO Chicks. Furthermore, she has written over 120 articles for Search Engine Land, and hosts the „Show Me The Links!“ webinar for SEMrush.
Favourite Article: How to stand out amongst all the other websites? Check out Julie Joyce’s article about why people visit websites today. We found this article very helpful to understand consumer behaviour better.
Twitter Followers: 22’400
Facebook Followers: –
LinkedIn Followers: 2’685
SEM influencers
David Rodnitzky
Expertise Areas: SEM
Description: David Rodnitzky is CEO at 3Q Digital and a board member of several advertising firms. He is an expert in SEM and focuses on mobile marketing and online advertising.
Favourite Article: The bidding process gets more and more complex and it’s important to know which factors influence the decision making of the algorithm. This article describes everything you need to know.
Twitter Followers: 4’931
Facebook Followers: –
LinkedIn Followers: 3’943
Andrew Goodman
Expertise Areas: SEM
Description: Andrew Goodman founded Page Zero. Furthermore he wrote two editions of Winning Results With Google AdWords (McGraw-Hill), a pioneering book on PPC strategy and tactics.
Favourite Article: Is your PPC program behaving badly and blocking out perfectly acceptable traffic? Andrew Goodman looks at five ways to relax an over-tightened account. Check it out!
Twitter Followers: 4’359
Facebook Followers: –
LinkedIn Followers: –
Matt van Wagner
Expertise Areas: SEM
Description: Matt Van Wagner founded „Find Me Faster“ which is a search engine marketing firm based in Nashua, NH. Additionally, he participates in the programming team for SMX events. Matt is an experienced marketing professional specialized in paid and local search engine marketing strategies.
Favourite Article: Which tools do you use to manage paid search ad campaigns? Matt van Wagner put a list together of all the helpful tools that are out there. Check it out!
Twitter Followers: 2’527
Facebook Followers: –
LinkedIn Followers: 1’432
Social media influencers
Madalyn Sklar
Expertise Areas: Social Media Marketing
Description: Madalyn Sklar specializes in social media marketing and is leading in Twitter specifically. She has won numerous awards because of her long-ranging experience in the digital marketing industry.
Favourite Article: Want to promote your digital or live event? Madalyn Sklar has the solution ready in her article.
Also very helpful is our article about 10 approaches on how to improve your digital marketing campaign performance.
Twitter Followers: 78’900
Facebook Followers: 2’086
LinkedIn Followers: 7’590
Michael Brenner
Expertise Areas: Social Media Marketing
Description: Michael Brenner is the CEO of the Marketing Insider Group. He is also the author of the book „The Content Formula“. The Huffington Post has named him a Top Business Speaker.
Favourite Article: Social Media Marketing is really effective, but too much of it can have some negative effects. Find out why in this article.
Twitter Followers: 111’900
Facebook Followers: –
LinkedIn Followers: 25’573
Mike Allton
Expertise Areas: Social Media Marketing
Description: If you are looking to grow your business, Mike Allton provides really good strategies and tactics to make use of the digital world. His articles range from the creation of your blog to the evaluation of best practices.
Favourite Article: Instagram is an awesome channel to interact with your customers but also very competitive. Find out here how to gain visibility on your Instagram videos.
Furthermore, check out our 10-step-checklist on how to boost your Facebook ad performance for even more information.
Twitter Followers: 51’500
Facebook Followers: 1’448
LinkedIn Followers: 10’048
Andrew Hutchinson
Expertise Areas: Social Media Marketing
Description: Andrew Hutchinson is the Head of Content and Social Media at Social Media Today. He has won various awards for his blogs and has deep knowledge about social media marketing.
Favourite Article: TikTok is the hot new social media channel you have to be part of. Find out how to plan a TikTok strategy in four easy steps in Andrew Hutchinson’s article.
Twitter Followers: 14’500
Facebook Followers: 2’771
LinkedIn Followers: 3’376
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