Press release

Europe-wide Growth Strategy: Marketing Analytics Company Nexoya Expands into Italy

Already established in the DACH region, the company is expanding its focus to the Italian market in 2025 with its AI-powered performance marketing solution. As part of this expansion, Nexoya is also introducing its latest innovation, the ‘Scenario Simulation’ feature, to businesses in Italy.

Zurich and Milan, February 13, 2025 – Founded in Switzerland in 2018, Nexoya has been operating in Germany since 2021 through its wholly owned subsidiary. As part of its international expansion, the company opened an office in Milan in 2024 and is making the Italian market a key focus in 2025. The Milan office and its growing team are led by Diana Capitta, Market Innovation Leader Italy. This expansion is a key milestone in Nexoya’s broader Europe-wide growth strategy. Nexoya’s solution enables cross-channel digital marketing campaign optimization by aggregating data from various channels and monitoring key metrics. By leveraging AI and predictive analytics, Nexoya helps improve campaign results and boost performance by up to 72%. Now, Nexoya is bringing its latest feature, Scenario Simulation, to the Italian market. With its innovative technology and high potential for the advertising industry, Nexoya is backed by renowned investors, including Blacksheep Madtech Fund and PricewaterhouseCoopers.

At Nexoya, a team of seven Italian-speaking experts is already supporting leading companies in Italy, including Vodafone, Stroili, Scholl, and ITA Airways. Nexoya’s solution empowers performance marketers to make data-driven decisions, helping them optimize their campaigns and achieve their business goals more effectively. For example, Vodafone increased its revenue by 13% through cross-channel orchestration, while Stroili achieved an impressive 690% ROI within just a few months by optimizing its budget allocation. In addition to working with major brands, Nexoya partners with leading media agencies such as Jakala and Dentsu, supporting an expanding network of medium and large Italian companies in the strategic management of their advertising campaigns.

Planned Europe-Wide Growth

Co-founder and CEO Marco Hochstrasser states: “We are accelerating our expansion in Italy with the goal of helping more Italian companies optimize their digital marketing efforts. This initiative is part of our broader strategy to expand across Europe, ensuring that even more businesses can leverage AI-driven marketing optimization. We are excited to support marketing teams in Italy with cross-channel budget optimization, improving efficiency, and maximizing the impact of their campaigns.”

Diana Capitta, Market Innovation Leader Italy, adds: “I am very pleased with our growth in the Italian market. A key driver of our success has been our sales and customer teams. One of Nexoya’s greatest strengths is undoubtedly its consultative approach, which enables us to provide real value to our clients.”

Introduction of Scenario Simulation in the Italian Market

Nexoya is now making its Scenario Simulation feature available to the Italian market. This AI-powered simulation forecasts expected business scenarios, helping companies make data-driven marketing decisions. First introduced in the DACH region last year, this tool enables businesses to predict and analyze outcomes based on different budget levels. By defining a budget range (e.g., ±10%), users can evaluate the impact of budget changes on marketing performance. This helps determine the optimal investment needed to achieve specific goals, such as generating 5,000 leads. The feature works across cross-channel campaign structures and portfolios, using AI to predict key performance indicators such as Cost Revenue Ratio (CRR) and Return on Ad Spend (ROAS) for complex marketing campaigns. This allows businesses to simulate and compare different business cases, optimizing their strategies with greater confidence.

Blacksheep and PwC Recognize High Potential for the Advertising Industry

Thanks to its innovative technology and the strong potential of its marketing analytics solution, Nexoya secured a €5 million investment in 2023 from the Blacksheep MadTech Fund (Eureka! Venture). Marco Caradonna, Co-founder and Managing Partner of Blacksheep, states: “We are confident that we have made an excellent investment in Nexoya. We firmly believe that artificial intelligence is the future of performance optimization in digital marketing. Nexoya provides marketers with an effective tool to enhance efficiency and maximize performance. The combination of cutting-edge technological innovation and an outstanding team led by Marco Hochstrasser and Manuel Dietrich makes Nexoya a company that is redefining industry standards.”

In January 2025, PricewaterhouseCoopers (PwC) selected Nexoya from over 1,000 applicants to participate in the “2025 Scale AdTech Program”. This initiative connects promising young tech companies with advertising industry leaders, fostering strategic collaborations and innovation. Through this program, Nexoya gains privileged access to PwC’s network of industry experts and decision-makers, opening up new opportunities for high-value partnerships and accelerating its growth in the advertising sector.

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About Nexoya

The marketing analytics company Nexoya Ltd., based in Zurich and Berlin, has been providing automated analytics for digital marketing since 2018—ensuring a user-friendly and privacy-compliant approach for medium-sized and large enterprises.Powered by machine learning, the SaaS platform “nexoya Marketing Analytics” optimizes multi-channel marketing campaigns by aggregating key performance metrics from various platforms such as Google Ads, Meta, and LinkedIn. The platform presents these insights in a clear and structured manner while continuously monitoring campaign performance. Using the collected data and AI-driven predictive analytics, Nexoya automatically optimizes campaign budgets, reducing manual workload for marketing teams, simplifying data-driven decision-making, and cutting marketing costs by up to 30%. Nexoya strictly processes only non-personalized data, which is securely stored in certified Swiss data centers. Among its clients are well-known companies such as Yuh, Generali, Swisscom, Flaschenpost, and Zürcher Kantonalbank (ZKB) in Switzerland, as well as bike-components in Germany.  www.nexoya.com

Press contact
Sabrina Ortmann, Nexoya
Phone: +49 30 549 092 40
E-mail: press@nexoya.com