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About Nexoya
The marketing analytics company Nexoya Ltd., based in Zurich and Berlin, has been implementing automated analyses for the digital marketing of medium-sized and large companies since 2018 - in a user-friendly and data protection-compliant manner.
The marketing analytics company Nexoya Ltd., based in Zurich and Berlin, has been implementing automated analyses for the digital marketing of medium-sized and large companies since 2018 - in a user-friendly and data protection-compliant manner. The ‘nexoya Marketing Analytics’ SaaS platform uses machine learning to optimise multi-channel marketing campaigns: For this purpose, the solution aggregates key figures from different channels such as Google Ads, Meta or LinkedIn, presents them clearly and takes over the monitoring of the key figures. Nexoya then optimises the campaign budgets based on the data collected and with the use of artificial intelligence (predictive analytics). The solution relieves marketing teams of routine operational tasks, simplifies automated data-driven decisions and reduces marketing costs by up to 30 per cent. Nexoya collects only non-personalised data that is stored in certified Swiss data centres. Its customers include well-known companies such as Yuh, Generali, Swisscom and Kardex in Switzerland and Magix Software in Germany.
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Press releases
Articles
How artificial intelligence helps make better decisions in performance marketing
Digitalisation in energy companies: How AI is transforming marketing
Nexoya: AI simulation for performance marketing
Nexoya presents AI- powered performance marketing simulation
When AI controls advertising
A better overview in marketing thanks to AI
Swiss AI start-up wins I-Com Data Startup Challenge
How AI is transforming marketing
How AI is revolutionising the marketing of insurance companies
‘2024 will be extremely exciting in the advertising market’
AI is not a competitor for marketers - but their co-pilot
Cinque tendenze per il performance marketing nel 2024
Queste tendenze determineranno il performance marketing nel 2024
You should know these five trends in performance marketing
AI startup Nexoya receives SEF.Growth High Potential Label
Nexoya presents a solution to the attribution dilemma
Roger Gatti will be Head of Product at Zurich start-up Nexoya
Roger Gatti joins as new Head of Product
Roger Gatti joins Swiss martech start-up Nexoya as Head of Product
Nexoya expands management team
Nexoya welcomes Marco Caradonna to the Management Board
Marco Caradonna new member of the Nexoya Board of Directors
5 million dollars for marketing AI start-up Nexoya
BlackSheep investe in Nexoya
Nexoya sheers $5 million from Blacksheep for MadTech tool
BlackSheep investe nel digital marketing di Nexoya
Marketing start-up selected as Venture Leader Technology 2023
Invest counter-cyclically for higher ROAS
Nexoya presents trends for digital advertising
Preise für grüne und digitale Innovationen
Stop thinking about it, do it now
Nexoya wird Technologiepartner des Werbegiganten Omnicom Media Group
OMG Performance Booster steigert Conversion-Rate für FMCG-Kunden um 60 Prozent
Nexoya trend report: budgets in the Swiss digital advertising market are growing again
How to optimize media budgets
Swiss advertising expenditure growing again
Nexoya strengthens executive board and management from its own ranks
Study: AI boosts performance of digital marketing campaigns by 77%
AI in marketing
The Lenzerheide vacation region uses its data potential
Start-up Nexoya opens office in Germany
AI-based optimization in location marketing
Lenzerheide Marketing und Support AG teams up with Zurich start-up Nexoya
Investors accelerate expansion of Nexoya
1.4 million for AI marketing startup nexoya
Key trends in digital marketing: insurers between data gold and data protection, agility and AI
Generali increases conversions with AI
Understanding how to use online marketing with the partner of Campaigning Summit
AI marketing start-up nexoya successfully emerges from first financing round
Campaigning Summit teams up with nexoya
Interview with Co-Founder and CTO of nexoya, Marco Hochstrasser
Switzerland Marketing Technology Landscape
Campaign Optimization with AI
Budget Optimization with AI
Product Kit & Images
Download Product KitCampaign details - Optimization results
Campaign Optimization - Performance Overview
Campaign Optimization - Detailed Advices
Budget Application 1
Budget Application 2
Funnel
Campaign report
Custom KPI Details
KPI report
Prediction of Marketing KPIs such as SAP
Compare Metrics - for example weather with conversions
Notifications - Details
Campaign Optimization - Configuration of risk & automation level
Web analytics report - factors that make users leave the provider
Web analytics report - attracting factors
The Solution: Dynamic and AI based budgeting