Press Release
K5 conference: Nexoya presents innovative AI-driven simulation method for e-commerce marketing experts on the example of Dentsu Italia and Bike-Components
Dentsu Italia and Bike-Components have tested the innovative functionality of the Nexoya marketing analytics platform in practice. Both companies will demonstrate how they use the AI-driven co-pilot to simulate and predict the CUR/ROAS of their complex cross-seasonal and cross-market campaigns. Online press conference on 24 June at 3.00 pm.
Zurich and Berlin, 5 June 2024 – Nexoya AG offers advertisers a SaaS platform that leverages artificial intelligence to optimize digital multi-channel campaigns. At this year’s K5 e-commerce conferenceon 25 and 26 June in Berlin, the marketing analytics provider will be presenting a new feature: “Scenario simulation”. This further development of the Nexoya platform enables marketing managers to simulate business scenarios for their cross-channel advertising portfolios. Dentsu Italia and Bike-Components were the first users to test this new innovative functionality in practice. As part of a masterclass on 25 June, the global e-commerce brands will demonstrate how they use AI technology to predict sales and margins and strategically plan and manage their digital advertising investments. Visitors will find the Nexoya team at stand 36 and media representatives are invited to an online press conferenceon 24 June in the run-up to K5. Marco Hochstrasser, CEO and co-founder of Nexoya, will demonstrate the capabilities and functionality of the scenario simulation and will be available to answer questions.
The “Scenario Simulation” enables marketing managers to find answers to crucial questions: How would a budget increase of ten per cent affect revenue, profit or return? How much budget would be needed to achieve 5,000 additional sales? Can the marketing goals be achieved with the current budget? The new feature significantly reduces the planning effort for digital multi-channel campaigns. By automating budget planning, it replaces the manual creation of business scenarios commonly used in digital e-commerce marketing. With just a few clicks, these scenarios can now be created and simulated, providing marketers with deep insights into performance metrics and correlations across all paid digital marketing channels. This simulation capability enhances marketing’s ability to communicate effectively within the company, as well as with partners and agencies. For instance, multiple scenarios can be compared to aid management decision-making. Data-supported decisions help identify valid scenarios, enabling the best ones to be communicated and implemented internally in a clear and comprehensible manner.
The product features of the “Scenario Simulation”
- Create and run business simulations with multiple scenarios based on a digital advertising portfolio
- Deep insights into performance metrics
- Detect correlations between multiple metrics
- Compare and communicate multiple scenarios
- Direct application of a scenario to current budget planning
Marco Hochstrasser, co-founder and CEO of Nexoya: “The “Scenario simulation” marks a milestone in performance marketing. Our AI-powered technology enables marketers to simulate their cross-channel digital marketing activities, test business scenarios and optimize investments. We are delighted to present this ground-breaking innovation at the K5 conference.”
Joint Masterclass by Dentsu Italia, Bike Components and Nexoya
Date: 25 June 2024 from 2 p.m. to 3 p.m.
Location: MC Room 8, Hotel Estrel Berlin
Speakers:
Berno Delius (Bike Components), Head of Performance
Jacopo Maraffino (Dentsu Italia), Digital Leader
Marco Hochstrasser (Nexoya), Co-Founder and CEO
In the masterclass, two leading e-commerce brands share their experience of using the AI-driven co-pilot to simulate and predict the CUR/ROAS of their complex cross-seasonal and cross-market campaigns. Berno Delius and Jacopo Maraffino demonstrate how they integrate large amounts of data, master seasonal fluctuations and different regional requirements. Furthermore, they share how they incorporate refunds into their strategies to improve decision-making across various channels. Dentsu Italia, one of the largest apparel and fashion manufacturers, and online retailer Bike-Components provide insights into how Nexoya’s AI technology helps their marketing teams predict sales and margins and strategically plan and manage advertising investments. This masterclass will be held in German and English.
Invitation to the online press conference for media representatives
Marco Hochstrasser, co-founder and CEO of Nexoya, will personally present the capabilities and functionality of the performance marketing innovation, the “Scenario simulation”, and answer the questions.
15:00 – 15:15: Presentation of the new feature
15:15 – 15:45: Q&A session
Registration and participation: l.nexoya.com/k5-press
K5 Conference
25 and 26 June 2024
Estrel Berlin
Sonnenallee 225
12057 Berlin
konferenz.k5.de
Image Material
Scenario simulation in the demo account: Overview of various scenarios and key performance indicators. Graphical visualization of the correlation between budget and revenue (graphic: Nexoya).
Download: www.nexoya.com/wp-content/uploads/2024/06/Scenario-simulation-demo-scaled.jpg
Scenario simulation in the demo account: Comparison table of the different scenarios and their key performance indicators (Graphic: Nexoya).
Download: www.nexoya.com/wp-content/uploads/2024/06/Scenario-simulation-compare-scenarios.jpg
About Nexoya
The marketing analytics company Nexoya Ltd., based in Zurich and Berlin, has been implementing automated analyses for the digital marketing of medium-sized and large companies since 2018 – in a user-friendly and data protection-compliant manner. The ‘nexoya Marketing Analytics’ SaaS platform uses machine learning to optimise multi-channel marketing campaigns: For this purpose, the solution aggregates key figures from different channels such as Google Ads, Meta or LinkedIn, presents them clearly and takes over the monitoring of the key figures. Nexoya then optimises the campaign budgets based on the data collected and with the use of artificial intelligence (predictive analytics). The solution relieves marketing teams of routine operational tasks, simplifies automated data-driven decisions and reduces marketing costs by up to 30 per cent. Nexoya collects only non-personalised data that is stored in certified Swiss data centres. Its customers include well-known companies such as Yuh, Generali, Swisscom and Kardex in Switzerland and Magix Software in Germany. www.nexoya.com
Press contact
Nexoya GmbH, Berlin
Sabrina Ortmann
Phone: +49 (30) 549 092 40
E-mail: press@nexoya.com