Press release

AI potential for the advertising industry: PwC selects scale-up Nexoya for the ‘2025 Scale AdTech Programme’

PwC and GrowthBuilders have selected six innovative scale-ups from over 1,000 solutions for the ‘PwC 2025 Scale AdTech Programme’. The initiative brings together young tech companies with potential for the advertising industry and sector leaders.

Zurich and Berlin, 29 January 2025 – Nexoya empowers digital marketers to predict, simulate, and automatically optimise advertising budgets across more than 40 media channels, including Google, Meta, TikTok, and Pinterest. As a result, the AI marketing analytics platform enhances both performance and efficiency in digital advertising. By using Nexoya, leading brands such as Vodafone, Generali and Flaschenpost – improve their performance by increasing ROAS by up to 72 per cent. And they increase efficiency by reducing their digital advertising expenditure by up to 30 per cent. The auditing firm PricewaterhouseCoopers (PwC) has initiated the ‘2025 PwC Scale AdTech Programme’ in cooperation with GrowthBuilders. The programme connects high-potential scale-ups with leading enterprises that want to integrate forward-thinking technologies and future-proof their advertising strategies. In a rigorous process, six promising and fast-growing AdTech companies were selected from over 1,000 applicants. Each of these companies is tackling critical challenges in the ever-evolving advertising landscape, equipping brands and large organizations with the tools they need to stay ahead.

Nexoya specializes in AI-driven marketing optimization, budget allocation, and simulation, helping marketing professionals make intelligent, data-driven decisions. To achieve this, Nexoya provides technology that maximizes marketing performance across all channels.

Marketers receive AI-powered recommendations on how to reallocate budgets to achieve the highest return for an upcoming period. With just one click, they can automatically adjust budgets across campaigns and channels. Additionally, the solution allows them to plan and simulate budget scenarios, giving marketing teams deep insights into the future performance of their marketing efforts.

Marco Hochstrasser, CEO and co-founder of Nexoya: ‘Out of more than 1,000 applicants, only six made it to the final selection. We are proud to be part of this select group driving innovation in the AdTech space. The programme gives us unique access to industry experts and executives from PwC’s network. A big thank you to our incredible Nexoya team and our fantastic clients for their trust and support!’

Scale-ups with Proven, Ready-to-Deploy Solutions

The Scale Programmes by PwC and GrowthBuilders connect industry leaders with innovative AdTech scale-ups from around the world, fostering business collaboration, co-creation, and partnerships. All of the selected scale-ups have operational solutions that have already proven their worth. Throughout the programme, the participating AdTech scale-ups receive comprehensive support across all aspects of their business. They also gain access to PwC’s network of technology, media, and telecommunications experts, as well as external growth specialists. The programme culminates in two virtual pitch events, where the scale-ups present their solutions to PwC’s major clients and industry leaders, creating valuable opportunities for potential partnerships and collaborations.

Daniel Bunyan, Partner at Strategy& UK: “It’s crucial that we identify and collaborate with forward-thinking, innovative technologies—and share them with our extensive client network. The selection process was highly competitive, ensuring that we chose the best solutions to address the key challenges in our industry. We reviewed over 1,000 scale-ups globally to select the participants for this programme. As a programme sponsor, I’m excited to meet them at our events and continue driving transformation in the advertising industry.”

The participants in the 2025 Scale-up Cohort are: Aiphrodite.ai, Dstillery, Lately, Neonif, Nexoya, and PlayAbly.

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About Nexoya

The marketing analytics company Nexoya Ltd., based in Zurich and Berlin, has been providing automated analytics for digital marketing since 2018—ensuring a user-friendly and privacy-compliant approach for medium-sized and large enterprises.Powered by machine learning, the SaaS platform “nexoya Marketing Analytics” optimizes multi-channel marketing campaigns by aggregating key performance metrics from various platforms such as Google Ads, Meta, and LinkedIn. The platform presents these insights in a clear and structured manner while continuously monitoring campaign performance. Using the collected data and AI-driven predictive analytics, Nexoya automatically optimizes campaign budgets, reducing manual workload for marketing teams, simplifying data-driven decision-making, and cutting marketing costs by up to 30%. Nexoya strictly processes only non-personalized data, which is securely stored in certified Swiss data centers. Among its clients are well-known companies such as Yuh, Generali, Swisscom, Flaschenpost, and Zürcher Kantonalbank (ZKB) in Switzerland, as well as bike-components in Germany.  www.nexoya.com

Press contact
Sabrina Ortmann, Nexoya
Phone: +49 30 549 092 40
E-mail: press@nexoya.com