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Nexoya Webinar: Replay

We enjoy networking and sharing our ideas and expertise in AI in marketing. But most importantly, we love learning from others.

That’s why we are regularly hosting webinars, feel free to share your feedback with us!

 

Campaign Optimization Feature

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What you will take away from this webinar:

  • How much potential lays in your cross-channel campaigns
  • How Machine Learning helps marketers allocate budget efficiently
  • How marketers can eliminate inefficiencies in the marketing campaign

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Dynamic Budgeting with Generali

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What you will take away from this webinar:

  •  Organizational and structural challenges for moving from static to dynamic budgeting

  • Campaign performance forecasting with predictive analytics

  • How generali reached a 72.5% conversions increase

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How to use data to optimize your 2022 budget

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What you will take away from this webinar:

  • Discussion on the budget process, data-driven decisions & predictions in marketing
  • What’s your formula for successful budget planning?
  • Practical advice on how to optimize budgets during the year

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SEA Expert Discussion – Ads Account Organization

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What you will take away from this webinar:

  • Ownership: Who owns the account?
  • How to structure your account
  • Organizing campaigns & ads groups
  • Naming conventions

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Campaign Optimization Feature

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Agenda:

  • Agile Budget movements in campaigning
  • The proof: study with UZH
  • Predictive analytics & how results are validated
  • Automated Ad budget optimization
  • Q&A

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Best Bidding Strategy in Search Ads

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Agenda:

  • Best bidding strategy for your business
  • Manual & automated bidding strategies best practices
  • Q&A

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