Performance Marketing
Did you know that half of all Marketing Mix Models (MMMs) fail to be implemented in real-world execution, essentially becoming expensive shelf-warmers rather than practical tools? The key to creating truly actionable MMMs lies in proper tactical segmentation—moving beyond broad channel-level analysis to examine specific tactics like brand search versus generic search, while setting clear boundaries and ensuring clean, structured data from the start.
Read moreIn the near future, the majority of household tools will be connected to the internet, just like most electric devices are in the office. That is in addition to the already vast automated connections between computer systems.
Text-to-Speech is also on the verge of professionalization. We all already know the Siris and Alexas of this world, which can be operated in natural language and provide information as speech output.
In the field of image processing, Artificial Intelligence already brings together some skills. Nevertheless, we are still in the experimental phase with the tested tools and they can be used very limited for the practical use of content creation.
The objective was to create a landing page based on tools that produce the content with artificial intelligence. It was clear there was not enough time to achieve professional results.
The year 2019 is coming to an end and we at nexoya, are so grateful for the past year. Through the year we have had a lot of challenges, unforgettable moments and overall it was a great year. You might be curious to get an overview of our 2019.
Marketers can no longer avoid leveraging AI technologies for their daily tasks and processes since success depends highly on competitive advantage, time and efficiency.
✔ Dozens of templates for data-driven marketeers
✔ Expert tips on how to improve your marketing
✔ Checklists and how-to guides for campaign optimization
✔ Best tools for AI in marketing
✔ Recorded webinars