Performance Marketing
Digital attribution is broken. With cookies disappearing and data silos growing, traditional models can’t keep up. Discover how regression-based attribution combines AI, experimentation, and cross-channel insights to make marketing measurable again.
Read moreAs users receive more and more information, the attention given to an individual message decreases. As more and more companies become professionally engaged in content marketing, the battle for attention intensifies.
This list was crafted based on many experiences with our customers and related agencies and does represent the most important insights from these learnings.
Marketing-campaign-related processes have become more and more complex, and state-of-the-art campaigns are optimized for specific platforms and circumstances.
In the near future, the majority of household tools will be connected to the internet, just like most electric devices are in the office. That is in addition to the already vast automated connections between computer systems.
Text-to-Speech is also on the verge of professionalization. We all already know the Siris and Alexas of this world, which can be operated in natural language and provide information as speech output.
In the field of image processing, Artificial Intelligence already brings together some skills. Nevertheless, we are still in the experimental phase with the tested tools and they can be used very limited for the practical use of content creation.
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