The checklist for choosing your digital marketing agency
This list was crafted based on many experiences with our customers and related agencies and does represent the most important insights from these learnings.
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5 Reasons Why Measurement Triangulation is a Risky Idea for Marketers
Marketers are told to combine MMM, MTA, and experiments for a complete view of performance. In practice, triangulation often fails: broken attribution, weak experiments, and historic-only MMM lead to conflicting signals and decision paralysis. Here are 5 reasons why marketers should rethink this approach.
Read moreCampaign optimization – Do it the right (new) way
Marketing-campaign-related processes have become more and more complex, and state-of-the-art campaigns are optimized for specific platforms and circumstances.
Artificial Intelligence topics and terms
In the near future, the majority of household tools will be connected to the internet, just like most electric devices are in the office. That is in addition to the already vast automated connections between computer systems.
Text to Speech Generator Tools
Text-to-Speech is also on the verge of professionalization. We all already know the Siris and Alexas of this world, which can be operated in natural language and provide information as speech output.
Image creator tools and tips
In the field of image processing, Artificial Intelligence already brings together some skills. Nevertheless, we are still in the experimental phase with the tested tools and they can be used very limited for the practical use of content creation.
AI in Marketing Workshop – Text generator tools
The objective was to create a landing page based on tools that produce the content with artificial intelligence. It was clear there was not enough time to achieve professional results.
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