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Performance Marketing

Causal Impact Analysis as a Validation Method

What is Causal Impact Analysis and how does it work? Learn the basics, its importance, and applications in our latest article!

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The checklist for choosing your digital marketing agency

This list was crafted based on many experiences with our customers and related agencies and does represent the most important insights from these learnings.

Campaign optimization – Do it the right (new) way

Marketing-campaign-related processes have become more and more complex, and state-of-the-art campaigns are optimized for specific platforms and circumstances.

Artificial Intelligence topics and terms

In the near future, the majority of household tools will be connected to the internet, just like most electric devices are in the office. That is in addition to the already vast automated connections between computer systems.

Text to Speech Generator Tools

Text-to-Speech is also on the verge of professionalization. We all already know the Siris and Alexas of this world, which can be operated in natural language and provide information as speech output.

Image creator tools and tips

In the field of image processing, Artificial Intelligence already brings together some skills. Nevertheless, we are still in the experimental phase with the tested tools and they can be used very limited for the practical use of content creation.

AI in Marketing Workshop – Text generator tools

The objective was to create a landing page based on tools that produce the content with artificial intelligence. It was clear there was not enough time to achieve professional results.

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