AI in Marketing Workshop – Text generator tools
The objective was to create a landing page based on tools that produce the content with artificial intelligence. It was clear there was not enough time to achieve professional results.
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Performance Marketing
Breakthrough in Attribution: How Weekly Budget Changes Unlock Regression-Based Attribution for Ad Operations
Digital attribution is broken. With cookies disappearing and data silos growing, traditional models can’t keep up. Discover how regression-based attribution combines AI, experimentation, and cross-channel insights to make marketing measurable again.
Read morenexoya 2019 Infographic
The year 2019 is coming to an end and we at nexoya, are so grateful for the past year. Through the year we have had a lot of challenges, unforgettable moments and overall it was a great year. You might be curious to get an overview of our 2019.
AI in Marketing – Why it is essential now and in the future
Marketers can no longer avoid leveraging AI technologies for their daily tasks and processes since success depends highly on competitive advantage, time and efficiency.
Performance Marketing
Social media vs Google Ads: Which is better for your strategy?
As you might have realized already, it is getting harder and harder to gain organic reach through social media. And the future doesn’t look better when it comes to this. But there is still hope! First of all, be sure to understand which social media channels...
ROI analysis: 4 ways of carrying out Marketing ROI optimization
Luckily, modern technology and analytics makes it much easier to conduct a detailed and qualitative ROI analysis. Such technologies help to analyse the performance of each marketing activity.
Marketing ROI Optimization
Marketing return on investment (ROI) is a performance measure which shows the degree to which the marketing efforts contribute to the overall revenue growth.
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