Marketing KPI tracking with Anomaly Detection
Nowadays, the process of marketing KPIs tracking can be automated with the help of artificial intelligence. AI technologies can make it way faster and more effective.
The best articles every day.
Performance Marketing
7 Steps to Make Your Marketing Mix Model Actionable for Performance Marketing
Did you know that half of all Marketing Mix Models (MMMs) fail to be implemented in real-world execution, essentially becoming expensive shelf-warmers rather than practical tools? The key to creating truly actionable MMMs lies in proper tactical segmentation—moving beyond broad channel-level analysis to examine specific tactics like brand search versus generic search, while setting clear boundaries and ensuring clean, structured data from the start.
Read moreHow can you benefit from correlation analysis in marketing?
Correlation analysis can reveal significant/meaningful relationships between different metrics or groups of metrics. Information about such relationships can provide new insights, and reveal interdependencies.
8 benefits of Predictive Analytics in Marketing (infographic)
Marketing analytics have changed as well over the years, especially by introducing predictive analytics into the digital marketing world. With predictive analytics, marketers can see trends and get estimations of how their marketing campaigns will most likely perform.
What an Integrated Marketing Strategy is, and how AI can help
The success of an Integrated Marketing Strategy lies in the art of developing a consistent message across multiple marketing channels. The communication with the target audience across various channels creates a holistic relationship with potential customers.
The process of building an AI model
In this article, we will give you some insights into how an AI Model is actually built, and what is needed for that. We’ll talk about the 2nd step of the e2e process of building an Artificial Intelligence Model - the Model Creation.
Learn how to make your data ready for AI with 5 simple steps
In this chapter, we want to dive into the actual base on what AI models are built upon - your data. We’ll talk about how to get the right data and prepare it for actually building your own AI model in the future.
Get instant access to our
free library of resources
✔ Dozens of templates for data-driven marketeers
✔ Expert tips on how to improve your marketing
✔ Checklists and how-to guides for campaign optimization
✔ Best tools for AI in marketing
✔ Recorded webinars