5 important AI practices in E-commerce today
A few years ago, artificial intelligence was introducing itself to the world of E-commerce. In 2020, it has already evolved into an irreplaceable part of the business.
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Performance Marketing
7 Steps to Make Your Marketing Mix Model Actionable for Performance Marketing
Did you know that half of all Marketing Mix Models (MMMs) fail to be implemented in real-world execution, essentially becoming expensive shelf-warmers rather than practical tools? The key to creating truly actionable MMMs lies in proper tactical segmentation—moving beyond broad channel-level analysis to examine specific tactics like brand search versus generic search, while setting clear boundaries and ensuring clean, structured data from the start.
Read moreDo not miss these SEO tactics for 2021
Only 10-15 years ago, if you were doing SEO as a profession, people might have had no clue what that meant. Nowadays, SEO is a common practice important for every company that cares about their website visibility and ranking in organic search network results.
Should companies implement growth hacking?
Traditional marketing is not enough anymore. Companies, especially those in an early stage, must focus on rapid growth, and often, the only goal that matters is overall growth.
AI marketing tools that you need to know
In our previous post, we talked about the generic benefits of AI in marketing. In this blog post, we would like to go one step further and distinguish between various disciplines in marketing, and list some tools for each marketing segment.
An expert’s point of view on AI in marketing
We had a chance to interview our nexoya-founders. In this first interview Manuel and Marco tell more in detail about the field of AI and how and why it should be implemented in marketing. Moreover, they explain more in depth about why they decided to enter the market with an AI/ML solution for marketing.
6 Benefits by Implementing AI in Marketing [Infographic]
Applying Artificial Intelligence in marketing is relatively rare in the field, and therefore many marketing experts have not yet approached it.
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