Performance Marketing
Google Search ads: How to choose the right bidding strategy for your business?
How do you decide on the bidding strategy and what pitfalls to consider before running your ads on Google search? Find out more now.
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Performance Marketing
7 Steps to Make Your Marketing Mix Model Actionable for Performance Marketing
Did you know that half of all Marketing Mix Models (MMMs) fail to be implemented in real-world execution, essentially becoming expensive shelf-warmers rather than practical tools? The key to creating truly actionable MMMs lies in proper tactical segmentation—moving beyond broad channel-level analysis to examine specific tactics like brand search versus generic search, while setting clear boundaries and ensuring clean, structured data from the start.
Read morePerformance Marketing
Future of Marketing Attribution Modeling
How does the future of marketing attribution look like? Your complete guide to marketing attribution modeling.
Nexoya’s 4th anniversary interview with the founders
This year 2022, Nexoya turns four years old, and we are so excited to celebrate and share this joy with our readers!
Performance Marketing
How to Increase your Ad Campaign ROAS
Are you ready to break the ROAS equation down and determine what underlying components can enhance your performance?
Digital Marketing Trends: From Infection Prevention to Data Protection with AI-based Marketing Automation
Online applications and digital channels have seen a huge uptake since the pandemic began. This shift in consumer behavior creates more opportunities for automated experience elements.
Performance Marketing
Top 10 Online Advertising Hacks
ur latest article, we would like to briefly present and explain ten of the best and most effective advertising hacks. Thanks to these hacks, you should be able to optimize your advertising campaigns according to various aspects.
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