Performance Marketing
7 Marketing Automations in Online-Advertising
The goal and purpose of marketing automation is to reach target groups, users and customers fully automatically on all marketing channels.
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Performance Marketing
7 Steps to Make Your Marketing Mix Model Actionable for Performance Marketing
Did you know that half of all Marketing Mix Models (MMMs) fail to be implemented in real-world execution, essentially becoming expensive shelf-warmers rather than practical tools? The key to creating truly actionable MMMs lies in proper tactical segmentation—moving beyond broad channel-level analysis to examine specific tactics like brand search versus generic search, while setting clear boundaries and ensuring clean, structured data from the start.
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20 tools every performance marketer should know in 2023
We did the work for you and gathered great marketing tools for every performance marketer that wants to enhance their efficiency and effectiveness of daily work.
Performance Marketing
Your online advertising cheat sheet: All bidding strategies in one place
Ready to boost your online advertising efforts? Check out our cheat sheet with all the bidding strategies described in one place!
Performance Marketing
5 Social Media Management Tools that will save your time
Check out these 5 marketing tools that will help you save plenty of time and start managing your social media with minimum effort!
Performance Marketing
Behind the scenes: How did Nexoya win at Best of Swiss Web Award
We are excited to be the finalists at one of the most prominent digital marketing awards in Europe - Best of Swiss Web Award!
Performance Marketing
L’Università di Zurigo x Nexoya: La A-Z dei test A/B
Suggerimenti e trucchi per eseguire un A/B test di successo Condurre esperimenti sul campo non è così facile come potrebbe sembrare. Sulla base dell’esperienza di un ampio studio condotto per 8 mesi in collaborazione con l’Università di Zurigo, le intuizioni più importanti sono riassunte di seguito. Questo studio faceva parte di un progetto più ampio […]
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