Performance Marketing
Behind the scenes: How did Nexoya win at Best of Swiss Web Award
We are excited to be the finalists at one of the most prominent digital marketing awards in Europe - Best of Swiss Web Award!
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Performance Marketing
Causal Impact Analysis as a Validation Method
What is Causal Impact Analysis and how does it work? Learn the basics, its importance, and applications in our latest article!
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L’Università di Zurigo x Nexoya: La A-Z dei test A/B
Suggerimenti e trucchi per eseguire un A/B test di successo Condurre esperimenti sul campo non è così facile come potrebbe sembrare. Sulla base dell’esperienza di un ampio studio condotto per 8 mesi in collaborazione con l’Università di Zurigo, le intuizioni più importanti sono riassunte di seguito. Questo studio faceva parte di un progetto più ampio […]
Performance Marketing
10 must-watch TED Talks for improving your performance marketing
We prepared a list of top 10 TED Talks that can help you nurture your creativity, drive new ideas, and improve your performance marketing!
Performance Marketing
Behind the scene: 10 facts about how we did run a survey on Web analytics tools
We asked 487 people how satisfied they are with their current software and discovered their key expectations and must-have features.
Google Search update: How Core Web Vitals impact your SEO and Ad performance?
Starting May 2021, Google Search will include Core Web Vitals as one of their official ranking signals into your search results. In this article, we will discuss the latest Google update, explore the Core Web Vitals and provide suggestions on how to make sure you are ready for the upcoming change.
What are the Digital Marketing Benchmarks for Your Industry?
Check out this compilation of the 7 top Marketing KPI benchmarks that can help you estimate the average KPIs for your industry!
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