Performance Marketing
Did you know that half of all Marketing Mix Models (MMMs) fail to be implemented in real-world execution, essentially becoming expensive shelf-warmers rather than practical tools? The key to creating truly actionable MMMs lies in proper tactical segmentation—moving beyond broad channel-level analysis to examine specific tactics like brand search versus generic search, while setting clear boundaries and ensuring clean, structured data from the start.
Read moreIn this interview, an industry expert Gaetano Mecenero shared valuable insights and recommendations on how to measure KPIs the right way and become more successful.
New KPI-handbook: we are now happy to share some interesting facts about this journey we have experienced during the past few months!
Facebook page update: What are the reasons for this change? And what potential impact this update can have on your marketing KPIs?
We prepared a list of the most effective tactics that will help you to increase your conversion rate and grow your business.
A multi-channel marketing approach utilizes all communication channels to send a wide spectrum of messages, making it easier to get the word out.
Performance Marketing
What is campaign optimization and how can you do it manually? This article will shed light on how the process of campaign optimization works.
✔ Dozens of templates for data-driven marketeers
✔ Expert tips on how to improve your marketing
✔ Checklists and how-to guides for campaign optimization
✔ Best tools for AI in marketing
✔ Recorded webinars