Top 5 Marketing Analytics Trends in 2021
Nexoya gathered in this article the most crucial marketing analytics trends coming in 2021. Find out about the trends that could challenge or benefit your company!
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Performance Marketing
7 Steps to Make Your Marketing Mix Model Actionable for Performance Marketing
Did you know that half of all Marketing Mix Models (MMMs) fail to be implemented in real-world execution, essentially becoming expensive shelf-warmers rather than practical tools? The key to creating truly actionable MMMs lies in proper tactical segmentation—moving beyond broad channel-level analysis to examine specific tactics like brand search versus generic search, while setting clear boundaries and ensuring clean, structured data from the start.
Read moreIntegrate SAP Marketing Cloud in Marketing Analytics Platform
SAP customers can optimize digital multi-channel marketing campaigns with the help of artificial intelligence thanks to the integration of nexoya. Find out more in the free webinar on November 19, 2020. Performance Prediction of Digital Marketing Measures Zurich and Berlin, October 27, 2020 – The SaaS start-up nexoya Ltd. is now a certified SAP partner. […]
Five golden rules for increasing your Customer Lifetime Value
How to ensure constant expansion of your Customer Lifetime Value? Find out what are the five main tactics for increasing your CLV!
10 Must-track SEO KPIs in 2023
How to prove the effectiveness of your SEO efforts? Here are the main 10 KPIs that will help you to analyze your SEO performance.
What you need to know about ethics in AI
Even though AI is completely new and incomparable to anything in the history of mankind, there must be certain ground rules and norms regarding its application: where limits must be set, what is allowed and what is not.
Online Advertising Trends in 2023
How to stay up to date and continue rocking this and next year? Check out these megatrends in online advertising for 2020/21!
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