Performance Marketing
What is Causal Impact Analysis and how does it work? Learn the basics, its importance, and applications in our latest article!
Read moreEven though AI is completely new and incomparable to anything in the history of mankind, there must be certain ground rules and norms regarding its application: where limits must be set, what is allowed and what is not.
How to stay up to date and continue rocking this and next year? Check out these megatrends in online advertising for 2020/21!
What are the seven must-track marketing KPIs on Google Ads? Learn about the main opportunities of advertising with Google Ads!
Every digital marketer tracks CTR (Click-Through-Rate) and focuses on improving this metric. In this article, we will give you a short introduction to CTR and share with you a few tips on how to improve it in different channels.
What is Customer Journey and why is it so important for digital marketers? Find out what marketing KPIs are crucial to track at each stage!
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