Online advertising: Seven Must-track KPIs for Google ads
What are the seven must-track marketing KPIs on Google Ads? Learn about the main opportunities of advertising with Google Ads!
The best articles every day.
Performance Marketing
7 Steps to Make Your Marketing Mix Model Actionable for Performance Marketing
Did you know that half of all Marketing Mix Models (MMMs) fail to be implemented in real-world execution, essentially becoming expensive shelf-warmers rather than practical tools? The key to creating truly actionable MMMs lies in proper tactical segmentation—moving beyond broad channel-level analysis to examine specific tactics like brand search versus generic search, while setting clear boundaries and ensuring clean, structured data from the start.
Read moreAll you need to know about CTR optimization
Every digital marketer tracks CTR (Click-Through-Rate) and focuses on improving this metric. In this article, we will give you a short introduction to CTR and share with you a few tips on how to improve it in different channels.
What KPIs are important to track at each stage of Customer Journey?
What is Customer Journey and why is it so important for digital marketers? Find out what marketing KPIs are crucial to track at each stage!
How to organize your paid campaigns with a free Template
Ever wondered how you can become more data-driven? Then download our free Analytics Template and make the first step towards your goal!
OKRs and KPIs: why do you need to track both? (Free Template)
In this article, we will have a look at one of the most well-known goal-setting concepts that is applied today – Objectives and Key Results (OKR). As you may know, nowadays many big corporations such as Google, Amazon, Netflix, Adobe, Deloitte, Facebook, Linkedin, Microsoft are successfully applying OKR in their business strategies. The OKR concept […]
Seven Mistakes Most People Make When Tracking KPIs
What are the main mistakes marketers make when tracking KPIs? And how to define the right KPIs for your business? Find out more in our article!
Get instant access to our
free library of resources
✔ Dozens of templates for data-driven marketeers
✔ Expert tips on how to improve your marketing
✔ Checklists and how-to guides for campaign optimization
✔ Best tools for AI in marketing
✔ Recorded webinars