Performance Marketing
Did you know that half of all Marketing Mix Models (MMMs) fail to be implemented in real-world execution, essentially becoming expensive shelf-warmers rather than practical tools? The key to creating truly actionable MMMs lies in proper tactical segmentation—moving beyond broad channel-level analysis to examine specific tactics like brand search versus generic search, while setting clear boundaries and ensuring clean, structured data from the start.
Read moreEvery Digital Marketer needs to be constantly up to date for the newest digital marketing tactics, methods and news. Social Media channels allow digital marketers to follow and read the latest news and tips in digital marketing just in their news feed either on LinkedIn, Facebook or Twitter. In this post, we have listed marketing […]
Modern KPI tools heavily influence the efficiency of a company's performance. In this article, we prepared a checklist of 15 features that your marketing KPI tool should have to boost your efficiency.
What are the most important marketing KPIs? In this article, we talk about the five marketing KPIs that every digital marketer should track.
Performance Marketing
Nowadays, to be successful it is crucial to have a clear Performance Marketing Strategy. Therefore, we prepared a short guide through this topic for you.
How to make sure you organize your team efficiently even in times of uncertainty? Find out how agile organizational methodologies can be used in marketing.
Performance Marketing
AI helps companies not only to outstand competitors but also significantly cut marketing spend by optimizing processes! Learn more about the power of AI!
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