Performance Marketing
10 ways to improve your marketing campaign performance
One of the most important goals for every marketer is undoubtedly to create successful and functioning marketing campaigns. But how exactly can this be achieved?
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Performance Marketing
7 Steps to Make Your Marketing Mix Model Actionable for Performance Marketing
Did you know that half of all Marketing Mix Models (MMMs) fail to be implemented in real-world execution, essentially becoming expensive shelf-warmers rather than practical tools? The key to creating truly actionable MMMs lies in proper tactical segmentation—moving beyond broad channel-level analysis to examine specific tactics like brand search versus generic search, while setting clear boundaries and ensuring clean, structured data from the start.
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10 Steps How to Boost Your Facebook Ad Performance?
How to get the most out of your Facebook Ad? In our new blog post, we share 10 easy tricks on how to improve your Facebook Ad Performance!
Performance Marketing
Mistakes marketers make while setting up ads on Google or Facebook
Before setting up ads on Google, it is important to think about certain goals. Spending your budget on ads that bring visitors to your home page can be a good idea for boosting your brand awareness.
5 Exciting Applications of AI in Email Marketing
As users receive more and more information, the attention given to an individual message decreases. As more and more companies become professionally engaged in content marketing, the battle for attention intensifies.
The checklist for choosing your digital marketing agency
This list was crafted based on many experiences with our customers and related agencies and does represent the most important insights from these learnings.
Campaign optimization – Do it the right (new) way
Marketing-campaign-related processes have become more and more complex, and state-of-the-art campaigns are optimized for specific platforms and circumstances.
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