Nexoya provides you with optimization proposals for your campaigns. These proposals are validated over time in order to track your performance and determine how much the optimization has brought you in return.
Information displayed:
- Your progress in a selected time period, including the key performance indicators
- Performance gains thanks to the optimization
- The planned and actual spending for any given time frame
- Budget distribution amongst all your channels
How it works
The validation is available for any date range during which there were optimization proposals. The goal is to evaluate the performance of the optimization performed by Nexoya. In order to do so we distinguish between two scenarios:
Achieved: This is the performance that you have achieved over the timeframe at hand.
Non-Optimized: This is the performance that you would have obtained without changing the initial budget. The conversions are based on the true market cost-per-conversion given the initial budget.
The validation is dynamic. This means that you can validate any timeframe, e.g. 1 week, 1 month, etc. as long as there has been an optimization proposal during this time. The first week of the time selected serves as the basis for the validation and defines the initial budget allocation.
If the screen does not show any results, it’s because there were no optimizations. If there is a horizontal line with no increase in performance this also means that during this time there was no optimization proposal, but there was at least one day in the selected time frame with a proposal.
More information regarding the portfolio section
Do you have any more questions, don’t hesitate to reach out. We are happy to help.