At Nexoya, we’re all about data-driven optimization – and we have great news!
We’ve introduced a new way to enhance the accuracy of our seasonality modeling by integrating yearly patterns from Google Trends into our AI-powered predictions.
What’s new?
You can now add customer-specific keywords as an input to our algorithm. By incorporating historical search trends, our ML models can detect seasonal fluctuations and integrate them seamlessly into campaign performance predictions. The result?
- More precise forecasting
- Smarter optimizations
- Better campaign performance uplift
How to get started?
Simply provide up to 10 keywords per advertising portfolio to your Customer Success Manager. Our ML team will analyze them and offer feedback on their quality. If necessary, we’ll help refine the list to ensure optimal impact.
What makes a good keyword?
- Relevant to your business (for instance, brand names, product names, industry terms, or competitors)
- Used in your paid search campaigns
- Shows strong, recurring yearly patterns over the last 5 years on Google Trends
How does the model learn?
The ML model will assess the impact of your keywords:
✔️ If the correlation is strong, it increases their weight in optimization
❌ If no impact is detected, they are automatically disregarded
📌 Note: There won’t be a visible change in the UI, but rest assured – our models will be working smarter in the background to refine your predictions!
Want to take advantage of this new feature?
Start preparing your keyword list and share it with your CSM when you’re ready!