Views basically show how many people “saw” your video in different variations. There are Media Video Views, Page Video Views, Post Video Views as well as paid, organic and unique views. So one can tell that there is a lot of variety when it comes to the terminology of video views.
We will look deeper in each of these metrics down below.
Reasons to track Video Views
Videos require a lot of effort to produce and it takes a lot to keep your audience updated. Since everyone has restricted resources, it is important to track what works for your audience and what does not. Therefore analyzing the generated views and the Video Actions that the target audience takes, is of highest importance to find out which type of content you should produce more of in the future. This will help to invest your resources better and get better results.
Common variations of Video Views
| Name | Description | Platform |
|---|---|---|
| Media Video Views | A metric that shows the amount of views your video received. | |
| Page Video Views | The amount of views, users generated while watching a video on your facebook page/account. | |
| Post Video Views | The amount of views, users generated while watching a video that they found in their feed on their facebook “Home” screen. | |
| Paid, organic and unique views | This is a distinction between the views that were generated through sponsored posts or those which were not sponsored and therefore create organic views. Furthermore, unique views show you how many people saw your video, disregarding the ones that watched it multiple times. If a person watches a video twice, he/she generated two views but only one unique view. | |
| Video true view | In-stream ads play before or during another video from a YouTube partner. Viewers see 5 seconds of a video and then have the choice to keep watching or skip it. | Youtube |
| View Through Rate (VTR) | View Through Rate (VTR) is the number of completed views of a skippable ad over the number of initial impressions. | Youtube |
| Video Completions | It indicates the number of times that a video plays to the end. | Youtube |
How can Video Views help you to become more data-driven?
Analyzing your videos can help you to get a lot of feedback from your target audience and understand their behaviour way better. Because there are so many different metrics around videos, it is really important to define a clear goal in your video marketing strategy and afterwards to understand the correlation of these results. A good combination would be Video Views together with Video Actions. By doing so, you can draw a holistic picture of your future customer.
Download our free ebook to learn the fundamentals of data-drivenness with 17 marketing KPIs!
Additional information about Video Views
- 37 Staggering Video Marketing Statistics for 2018
- Facebook Video Ads: The Guide Marketers Are Looking For (Strategies Included)
- Video marketing benchmarks 2019