Replay: Dynamic budgeting with Generali

Agenda

Organizational and structural challenges for moving from static to dynamic budgeting
Campaign performance forecasting with predictive analytics
How generali reached a 72.5% conversions increase

Frequently asked questions

What Is Predictive Analytics In Marketing?

Predictive analytics is a form of analysis conducted by leveraging AI and data statistics to predict the likelihood of certain future behaviors.
Why Are Predictive Analytics for Marketing Important?

Marketers have long leveraged data to understand and improve campaign effectiveness.