Optimize your marketing performance with AI

Automated Cross Channel Budget Allocation

Nexoya’s AI calculates the optimal budget allocation for your campaigns and channels. It suggests targets like ROAS or Cost Sales Ratio, enabling you to apply these with one click. Budgets and targets update automatically across campaigns, requiring no extra work. The platform supports multiple portfolios for campaigns with common goals, offering flexibility for a business-specific structure.

Budget Planning

Our cross-channel portfolio management optimizes and automates your digital marketing campaigns. Cross-channel portfolios simplify your workflow while providing full control and better insights, improving your performance and reducing your operational tasks. Our platform allows setting up multiple portfolios. Each one represents a group of campaigns with shared goals. Herewith you will get the flexibility to arrange your campaigns according to your business, for instance to structure it by product categories or regions.

Channel Integrations

Over 40+ integrations are available to connect your channels with one click. The Nexoya platform harmonizes and aggregates all ingested data for you to have everything automatically ingested into your account. We only import aggregated, non-personalized data – therefore ePrivacy and GDPR compliance comes easily. Customized imports provide connections to your internal CRM or other applications. Additional channels will be added to our platform on an on-going basis.

Portfolio Management

Our cross-channel portfolio management optimizes and automates your digital marketing campaigns. Cross-channel portfolios simplify your workflow while providing full control and better insights, improving your performance and reducing your operational tasks. Our platform allows setting up multiple portfolios. The platform supports multiple portfolios for campaigns with common goals, offering flexibility for a business-specific structure.

AI-Driven Predictions

Our AI algorithms are able to predict the future performance of your campaigns. They continuously learn from your historical data and analyze millions of data points. Herewith the algorithms accurately forecast your campaign performance for the upcoming period. The additional performance potential coming from the predictions will be transparently displayed to you, broken down per portfolio, channel or conversion funnel step.

AI-Driven Budget Allocation & Performance Optimization

Our AI algorithms frequently review and adjust your budget allocation to boost campaign effectiveness. Set performance targets, and the AI will shift resources from less to more successful campaigns. These optimizations will improve your portfolio performance, which means either more conversions with your planned budget or the same level of conversions with less budget.

Performance Dashboards

The dashboards equip you with all relevant information in one place. Immediately get an overview of all your portfolios and their KPIs such as ad spend, performance and trends. Furthermore you will be able to drill down per channel for an in-depth analysis of your data

Holistic Portfolio Funnel View

The Portfolio Funnel View shows you a holistic view of your portfolio’s conversion funnel. You can inspect every step of the funnel individually for its performance and future potential over time, even broken down per channel. This allows you to detect at a glance how well your funnel reaches your performance objectives.

Metrics Analysis

Our metrics analysis capabilities allow you to go really deep into the data. Not only can you inspect the development of a single metric over time, but also select multiple metrics and conduct either a correlation analysis or a comparison. Herewith you can detect long-term trends, but also seasonal shifts or sudden changes related to the KPIs which matter most to you.

Performance Impact Analysis

Nexoya’s Scenario Simulation feature enables you to generate and analyze multiple business scenarios with a few clicks. Simply provide a budget range, select the number of scenarios you wish to create, and decide on the granularity based on the interval between various budgets, set by the budget steps. This feature allows you to predict and simulate different business outcomes depending on various levels of investment. Understand the impact of a ±10% budget change on your marketing performance and determine how to achieve specific targets, such as generating 5,000 leads next month, with trends and seasonality considered.

Diminishing Return Curve

Stop guessing and start simulating with Nexoya. Our AI algorithm helps you understand the diminishing return curve for your entire advertising portfolio. Discover when continued investment is beneficial and when additional budget would be wasted. See precisely how much money is still worth investing and identify the point at which you start losing returns.

Easy-to-use Scenario Comparison

Do you find it challenging to communicate your marketing budget plan to the finance department or your team? Data-driven results are hard to argue with. Leverage your data for better decision-making and avoid conflicts by relying on the power of predictive analytics and AI algorithms. The Scenario Simulation feature allows you to compare all selected scenarios and create a summary table showcasing the outcomes of each investment level. For instance, see how many leads, sessions, or revenue you will generate if you invest $10K, $20K, or more. With Nexoya, all this data is presented in one simple and straightforward table, making it easier than ever to justify your decisions. Nexoya is your marketing companion, empowering you to be more data-driven and efficient.

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