Replay: How to organize your ads accounts

Frequently asked questions

• Why is ads account structure so important?

  Structuring your ads account allows you to control how you want your ads to be triggered and when and where you want them to appear. Otherwise it’s like attempting to drive a car without its four wheels – accidents are likely to happen.

• What is the perfect account structure?

  I hate to break it to you, but there is no magic recipe, and more than one strategy can be successful.